Handbook of Research on Smart Technology Applications in the Tourism Industry

Handbook of Research on Smart Technology Applications in the Tourism Industry English | 2020 | ISBN: 9781799819899 | 601 Pages | PDF | 16.6 MB by Evrim Celtek In today's modernized society, certain technologies have become more applicable within many professional fields and are much easier to implement. This includes the tourism industry, where smart technology has provided a range of new marketing possibilities including more effective sales tactics and delivering a more personalized customer experience. As the scope of business analytics continues to expand, professionals need research on the various applications of smart technology within the field of tourism. The Handbook of Research on Smart Technology Applications in the Tourism Industry is an essential reference source that discusses the use of intelligent systems in tourism as well as their influence on consumer relationships. Featuring research on topics such as digital advertising, wearable technology, and consumer behavior, this book is ideally designed for travel agents, tour developers, restaurateurs, hotel managers, tour directors, airlines, marketers, researchers, managers, hospitality professionals, policymakers, business strategists, researchers, academicians, and students seeking coverage on the use of smart technologies in tourism. If you want to support my blog, then you can buy a premium account through any of my files (i.e. on the download page of my book). In this case, I get a percent of sale and can continue to delight you with new books! Buy Premium From My Links To Get Resumable Support,Max Speed & Support Me Download now LINK

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