Dictionary of Marketing Terms

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  • Dictionary of Marketing Terms
    Dictionary of Marketing Terms By Jane Imber, Betsy-Ann Toffler
    2008 | 616 Pages | ISBN: 0764139355 | PDF | 3 MB
    More than 4,000 marketing-related terms and definitions cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Here’s a fact-filled reference guide for small business owners, internet marketers, advertising artists and copywriters, media analysts, business students, sales and marketing managers, and others seeking to understand marketing concepts and applications.



Dictionary of Marketing Terms
Dictionary of Marketing Terms By Jane Imber, Betsy-Ann Toffler
2008 | 616 Pages | ISBN: 0764139355 | PDF | 3 MB
More than 4,000 marketing-related terms and definitions cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Here’s a fact-filled reference guide for small business owners, internet marketers, advertising artists and copywriters, media analysts, business students, sales and marketing managers, and others seeking to understand marketing concepts and applications.



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