Linkedin - Diversity and Inclusion in Marketing Inclusive Language for Marketers

MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Skill Level: Beginner | Genre: eLearning | Language: English + srt | Duration: 29m | Size: 236.6 MB
Words matter. For as much as words can make a positive impact with an audience, they can also divide and alienate us. Now more than ever, it's critical for marketers to intentionally use inclusive language. In this course, Andrew McCaskill, Senior Director of Global Communications at LinkedIn, shares practical guidance on this critical topic. Andrew outlines the basics of inclusive language, and he provides a framework to evaluate your marketing assets, such as checking for stereotypes and gender-inclusive language. If you're looking for a guide to help you navigate the critical aspects of diversity and inclusion, join Andrew in this course.