Market Research - Fundamentals With Case Studies

What you'll learn
This course starts from the very basics of Market Research and explains to you the various scientific methods in which you can carry the research.
It provides you with the knowledge which you can apply outside to any data for any market as it covers both the domestic & international market.
This provides the learner with the most relevant techniques used in the real world by data analysts of companies around the world.
Hence, you learn conjoint analysis with the perspective of market research using sophisticated statistical tools like Excel to analyze data.
Requirements
Analytical mind – One needs to have the ability to collect and analyze information, solve problems, and make decisions. Passion to learn – To go through any course for a good amount of time one needs to be driven with a passion to pursue it so their attention is undivided and they can enjoy the learning process without losing interest. A computer with an internet connection – so one can access the course from anywhere and anytime as suited to them.
Description
What is Market Research?Market Research is an activity to gather information and collect data to cater in a better way to the customer's needs and requirements. It is an essential field that is used in many industries around the world.With the enormous amount of data that we deal today in the market as in industries, government organizations, social media platforms, etc., it would be a plus point if one can develop the skill to sift through it all to provide significant insights and accordingly improve one's market strategy to cater in a better and more fulfilling way to the targeted consumers.Which Skills will you learn in this Market Research Course?Market Research & Research Methodology – This course starts from the very basics of Market Research and explains to you the various scientific methods in which you can carry the research. Hence, it provides you with the knowledge which you can apply outside to any data for any market as it covers both the domestic & international market.Conjoint Analysis – This provides the learner with the most relevant techniques used in the real world by data analysts of companies around the world. Hence, you learn conjoint analysis with the perspective of market research using sophisticated statistical tools like Excel to analyze data.Rural Marketing – You will learn to critically analyze the market opportunities, consumer trends and patterns and development of better marketing strategies for the rural areas and how to overcome the specific challenges related to rural marketing.Consumer Behavior – Consumer is a very essential part of any market so by studying consumer behavior one can devise a better plan for building an effective marketing strategy for the targeted consumers
Overview
Section 1: Market Research Case Study #1
Lecture 1 Case Study Introduction
Lecture 2 Market Research Definition
Lecture 3 Company Overview
Lecture 4 Company Vision and Mission Statement
Lecture 5 Company IRIC Mileposts
Lecture 6 Company Business Verticals
Lecture 7 Objective
Lecture 8 Key Observations
Lecture 9 Market Research Strategy
Lecture 10 PMRE Geo Assessment Profile
Lecture 11 Market Research Audit
Lecture 12 PMRE Pestle Analysis
Lecture 13 PMRE Market Analysis
Lecture 14 SWOT Analysis
Lecture 15 Market Research Architecture
Lecture 16 Market Research Process
Lecture 17 Report Structure and Contents
Lecture 18 Evaluation and Course Correction
Lecture 19 Objective Realization and Impact Analysis
Section 2: Market Research Case Study #2
Lecture 20 Intro to Case Study 2
Lecture 21 Definition
Lecture 22 Company Overview
Lecture 23 Company Vision and Mission Statement
Lecture 24 IRIC Mileposts
Lecture 25 Company Product Portfolio
Lecture 26 Company Financial Performance
Lecture 27 Objective
Lecture 28 Key Observations
Lecture 29 Market Research Strategy
Lecture 30 Pre Market Research Ethos
Lecture 31 Geo Assessment Profile
Lecture 32 Market Research Audit
Lecture 33 PESTLE Analysis
Lecture 34 Market Analysis
Lecture 35 Market Segmentation
Lecture 36 Market Segmentation Continue
Lecture 37 SWOT Analysis
Lecture 38 Market REsearch Architecture
Lecture 39 Market Research Process
Lecture 40 Market Research Process Continue
Lecture 41 Report Structure and Course Contents
Lecture 42 Evaluation and Course Correction
Lecture 43 Objective Realization and Impact Analysis
Students: Any student who is willing to learn about Market Research and apply the skills gained can do this Market Research course provided that they meet the required and mentioned degrees as per the course. Professionals: For professionals who want to improve and work upon their market strategies or are willing to land jobs in Market Research fields. It will be helpful to someone new to this concept as well as someone who has a good understanding of the market and its aspects. Market Research Analysts: It is very helpful for Market Research Analysts to improve their understanding of the various market research methods and how to practically apply them. It provides them with various scientific methods to conduct market research and also introduces them to sophisticated statistical tools like Excel to analyze data.
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