Crm Customer Relationship Management Through Case Studies

What you'll learn
The course is aimed to enhance your knowledge and understanding of various concepts relating to customer relationship management.
Through this course, learners are expected to gain an insight into the history of CRM and its involvement
The learners will get to know various CRM strategies that are deployed by the organizations and how they select the strategy suited to them.
The learning objective of this course is to help the learners understand how customer relationship management works in different organizations.
Requirements
The course is designed in such a manner that anyone who has the desire to learn about customer relationship management can get enrolled for this course. Therefore, there are no specific pre-requisites for this course.
Description
Customer relationship management is the set of all practices, methods, and techniques that an organization deploys when dealing with its customers. The purpose of CRM is to help the organization improvise its division of customer service so that it is able to retain its existing customer base and also attract new customers thereby increase revenues. There are different customer relationship management tools that help you manage and provide effective services to your customers such as Salesforce, Infusionsoft, Team support, and such others.What skills will you learn in this Course?At the end of the course, you will develop the following skills:CRMCustomer ServiceStrategic CRMOperational CRMManagement CRMThe course is aimed to enhance your knowledge and understanding of various concepts relating to customer relationship management. Through this course, learners are expected to gain an insight into the history of CRM and its involvement as well as development and executive of an idle CRM strategy for building a strong customer basis and retaining them with the help of customer satisfaction.The learning objective of this course is to help the learners understand how customer relationship management works in different organizations. The learners will get to know various CRM strategies that are deployed by the organizations and how they select the strategy suited to them. The course comes with two case studies to give a better insight of how CRM strategies are selected and executed in the practical scenario.
Overview
Section 1: CRM-Case Study 1
Lecture 1 Introduction to CRM-Case Study 1
Lecture 2 CRM Definition
Lecture 3 CRM-Complements
Lecture 4 Company Overview
Lecture 5 Company Vision and Mission
Lecture 6 IRIC Mileposts
Lecture 7 Services Offered
Lecture 8 Objective
Lecture 9 Key Observations
Lecture 10 CRM Strategy
Lecture 11 Ethos Complements
Lecture 12 Geo Assessment
Lecture 13 SCRM Audit
Lecture 14 SCRM Audit Continue
Lecture 15 PESTLE Analysis
Lecture 16 SWOT Analysis
Lecture 17 SCRM-Complements
Lecture 18 CSPM
Lecture 19 CEVD
Lecture 20 CEM
Section 2: Introduction to CRM-Case Study 2
Lecture 21 Introduction to Case Study
Lecture 22 CRM Definition
Lecture 23 CRM Complements
Lecture 24 Company Overview
Lecture 25 Vision and Mission Statement
Lecture 26 IRIC Mileposts
Lecture 27 Business Verticals
Lecture 28 Objective
Lecture 29 Key Observations
Lecture 30 CRM Strategy
Lecture 31 Ethos Complements
Lecture 32 Geo Assessment Profiling
Lecture 33 CRM Audit
Lecture 34 CRM Audit Continue
Lecture 35 PESTLE Analysis
Lecture 36 SWOT Analysis
Lecture 37 OCRM Complements
Lecture 38 CRM SFA
Lecture 39 CRM MA
Lecture 40 CRM SA
The course can be opted for by the following audiences: Students keen on learning the subject Scholars in customer relationship management, marketing, sales, management, commercial, and finance stream Persons working as an industry, business, and functional analysts. Chartered Accountants, CFAs and, other professionals relating to functions such as customer relationship management, digital marketing, marketing, corporate strategy, operations, sales, business development Business owners who want to acquire the skills of customer management.

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