Practical Storytelling Principles For Business Communication

What you'll learn
How to help people understand
How to make things more interesting
How to help people remember
Requirements
Be interested in improving your communication skills!
Description
Hi everyone!I'm Jamie and I'm going to be your instructor! I have over 10 years of experience as a Leadership Development Trainer, and I am the author of two books.Storytelling is a skill that didn't come naturally to me. But through learning about the brain science behind storytelling, I identified 8 key principles that I've been using in my own training and daily communication ever since. These principles turn theory into practical techniques that you can start using instantly to communicate more effectively. And this course will help you to master these 8 principles.About This CoursePeople love stories because all stories have the same 3 benefits; They make things:UnderstandableInterestingMemorableBy picking out the principles that all good stories use to achieve those 3 benefits, we can then make our own communication easier to understand, more interesting and easier to remember.There is much more to storytelling than just telling stories!By learning about the principles that all good stories are built upon, we learn about the mind. We learn how minds are shaped, what minds care about and what influences minds. With a deep understanding of the mind, combined with practical techniques, we'll be able to effectively bridge communication gaps.What You Will LearnSo in this course, we will learn:8 Key Storytelling PrinciplesThe Brain science behind each principleThe communication problems each principle can solvePractical techniques for applying each principle to your daily workHow to put all the principles together to tell a great storyYou'll also get access to 9 tools to help you apply these storytelling principles to your daily work, as well as some practice exercises in the video to help you start using them.I really hope you enjoy the course, and feel free to reach out to me if you have any questions :).
Overview
Section 1: Introduction
Lecture 1 Course and Instructor Introduction
Lecture 2 Storytelling Vs Storytelling Principles
Lecture 3 Why Use Storytelling Principles? Part 1
Lecture 4 Why Use Storytelling Principles? Part 2
Lecture 5 Why Use Storytelling Principles? Part 3
Section 2: Principle 1: Show, Don't Tell
Lecture 6 How Minds Are Shaped
Lecture 7 Show, Don't Tell
Section 3: Principle 2: Use Analogies and Metaphors
Lecture 8 We See Patterns Everywhere
Lecture 9 Use Analogies and Metaphors
Section 4: Principle 3: Build Empathy Through Relatable Goals
Lecture 10 What Our Minds Care About
Lecture 11 Build Empathy Through Relatable Goals
Section 5: Principle 4: Show Them What They Don't Know
Lecture 12 Our Minds On Uncertainty
Lecture 13 Show Them What They Don't Know
Section 6: Principle 5: Use Contrast
Lecture 14 Our Minds On Change
Lecture 15 Use Contrast
Section 7: Principle 6: Build Context
Lecture 16 Our Associating Mind
Lecture 17 Build Context
Section 8: Principle 7: Focus On Significant Details
Lecture 18 Making Sense In An Overwhelming World
Lecture 19 Focus On Significant Details
Section 9: Principle 8: Experience Change
Lecture 20 What Makes A Great Storyteller
Lecture 21 Experience Change
Section 10: Conclusion
Lecture 22 Inspiration Is All Around You
Lecture 23 Build And Refine Your Story Pool
Leaders and Managers,Public Speakers,Trainers and Coaches

Homepage

https://www.udemy.com/course/practical-storytelling-principles-for-business-communication/