The Marketing Trifecta Creating A Brand That Represents

What you'll learn
Create an ideal customer profile from scratch
Gain a greater understanding of brand marketing
Approach your business with better clarity of what you do
Be able to better communicate the purpose of your business through branding
Requirements
No experience required. Just eagerness to learn is all you need!
Description
Brand marketing can be such a confusing topic. You ask your friends, search the internet, read books, and they all seem to give you something abstract. In this short course, simplicity and shotgun are the two words that describe the experience you will get from it.You will learn what is actually important in your brand. That is being able to present a brand that represents the answers to three types of questions: what, who, and why. This is called the marketing trifecta, the easiest way to understand how to develop your brand.I developed this course through the inspiration of running my own photography business and participating in a program called Discover Praxis. Here are some fun activities that you will get to work on throughout this course:Define an ideal customer profile to better understand what people your business should be attracting to buy your products or services.Write your company's overall purpose by preparing a mission statement, vision statement, and core values.Exercises to increase your knowledge about your own products or services.This course can be used as a starting point to better understand how to develop a brand, or for someone just curious to learn about the marketing trifecta method.
Overview
Section 1: Getting Started
Lecture 1 Introduction
Lecture 2 Communication is everything
Lecture 3 Course Project Example
Section 2: Representing: WHAT
Lecture 4 Introduction to the "What" factor
Lecture 5 Knowing what your product achieves
Lecture 6 Knowing what makes your product different
Lecture 7 Knowing what makes you money
Section 3: Representing: WHO
Lecture 8 Introduction the "Who" factor
Lecture 9 Defining their demographics
Lecture 10 Defining their interests
Lecture 11 Defining their habits & personality
Section 4: Representing: WHY
Lecture 12 Introduction the "Why" factor
Lecture 13 Writing your mission statement
Lecture 14 Writing your vision statement
Lecture 15 Writing your core values
Section 5: Conclusion
Lecture 16 From basic to extraordinary: marketing that captivates customers
Lecture 17 Final thoughts & farewell
Business owners establishing a brand,Anyone that is curious on brand marketing,Brand specialists looking to learn more about communicating through brand


Homepage

https://www.udemy.com/course/the-marketing-trifecta-creating-a-brand-that-represents/