Elevate Your Brand or Etsy Shop Through Packaging Design Using Affinity Designer

Hello everyone welcome to my latest skillshare class. I'm Jen Lezan and I'll be your teacher for this course. I'm a freelance graphic designer, illustrator and educator based out of the midwest and I run Bella + Sophia Creative studio. You may know me from my previous courses on skillshare or from my YouTube channel: The Freelance Life where I share behind the scenes of tuning my creative business as well as creative design and art tutorials. In addition to my creative work, I've been teaching as an adjunct professor in higher ed for nearly 10 years. I often teach marketing and design courses and I wanted to bring another one of my favorite courses: Packaging Design to the digital space for small business owners who are looking to bring their branding to the next level with packaging design. This will is the second class in a 2 part series dedicated to branding.
In this course, we are going to be building on establishing our brand identity through a packaging suite. Before we do any designing we will be re-capping branding identity and how it is applied in packaging design. We will also discuss the evolution of packaging and how it is now used to implement branding for companies and we will further explore the design process as it applies to packaging design.
We will discuss the importance of research and how it can impact the direction of packaging design as well as the packaging design essential criteria – which is a starting point and foundation for strong packaging design. Finally, we will take what we learned and apply to a project.  We will be creating packaging elements for use in shipping small products for something like an Etsy shop. We will be working in Affinity Designer to build out our elements in the software.