The Big Course About Matomo Analytics

What you'll learn
To be autonomous in using the Matomo Analytics User Interface
To understand how the adminsitration user interface of Matomo is working
To be able to use the main features of Matomo Analytics
To be able to deploy a data collection process with Matomo
Requirements
To have an internet connection and a computer.
Having an access to Matomo, if you don't, you can always use the demo site of Matomo.
Some knowledge in marketing and web development is a plus
Description
Matomo Analytics is a powerful, open-source web analytics platform that allows users to track and analyze website traffic, user behavior, and more. In this course, you will learn everything you need to know about how to effectively use Matomo to gain insights into your website's performance and improve your digital marketing strategies.Throughout the course, you will explore the key features and capabilities of Matomo Analytics, including its customizable dashboards, detailed reports, and real-time analytics. You will learn how to set up and configure Matomo on your website, as well as how to track various metrics, such as pageviews, bounce rates, and conversion rates.In addition to these technical skills, the course will also cover important concepts and best practices in web analytics, such as setting goals and objectives, measuring ROI, and optimizing user experience. You will gain a deep understanding of how to use Matomo Analytics to inform and improve your digital marketing strategies, whether you are looking to increase traffic, improve engagement, or drive conversions.By the end of the course, you will be able to confidently use Matomo Analytics to monitor your website's performance, identify areas for improvement, and make data-driven decisions to achieve your digital marketing goals. Whether you are a business owner, marketer, or web developer, this course is essential for anyone looking to gain a competitive edge in the online world.
Overview
Section 1: An introduction to the big course about Matomo Analytics
Lecture 1 Welcoming participants
Section 2: An introduction to web analytics
Lecture 2 An introduction to web analytics video
Lecture 3 What is web analytics?
Lecture 4 What is the purpose of web analytics?
Lecture 5 Quantitative analysis solutions
Lecture 6 Qualitative analysis solutions
Lecture 7 Competitive analysis solutions
Lecture 8 The market of quantitative audience analysis solutions
Lecture 9 Understand how a quantitative audience analysis solution works
Lecture 10 How to collect data in a database?
Lecture 11 Understanding privacy in audience analysis
Section 3: The ethics of Free Software
Lecture 12 The ethics of Free software video
Lecture 13 What is Matomo?
Lecture 14 Open Source vs. Free Software: What's the Difference?
Lecture 15 Understanding the GPLv3 License
Lecture 16 The Story of Matomo
Lecture 17 Matomo's Mission
Lecture 18 Why should you choose Free Software?
Lecture 19 Matomo's Open Source Competitors
Lecture 20 Matomo and privacy
Lecture 21 Some business models with Matomo
Lecture 22 Contribute to the development of Matomo
Lecture 23 How do I get trained about MatomoAnalytics?
Section 4: The installation of Matomo
Lecture 24 How to install Matomo? Video example
Lecture 25 Installing Matomo on your own server
Lecture 26 Requirements
Lecture 27 The installation of Matomo
Lecture 28 Understanding the configuration file
Lecture 29 Install Matomo via the Matomo cloud
Lecture 30 Install Matomo via your service provider/IT department
Lecture 31 Install Matomo via Docker
Lecture 32 Install Matomo via the specific plugin for WordPress
Lecture 33 The Matomo console
Lecture 34 The integrations of Matomo
Section 5: Defining and implementing a measurement plan
Lecture 35 Measurement plan definition video
Lecture 36 Define a measurement plan
Lecture 37 Stakeholders
Lecture 38 The different stages of the measurement plan
Lecture 39 Step 1: Identify and understand
Lecture 40 Step 2: Define the performance measurement strategy
Lecture 41 Step 3: Implement the measurement plan
Section 6: Understanding the Matomo user interface
Lecture 42 Guided tour video
Lecture 43 Guided tour of Matomo
Lecture 44 Personal
Lecture 45 The Tag Manager
Lecture 46 The administration area
Lecture 47 The help area
Lecture 48 Disconnect
Lecture 49 The search bar
Lecture 50 The list of sites
Lecture 51 The calendar
Lecture 52 The Segments
Lecture 53 Dashboard
Lecture 54 Zen Mode
Lecture 55 Keyboard Shortcuts
Lecture 56 Types of Reports
Lecture 57 Dashboards
Lecture 58 Visitors
Lecture 59 Behavior
Lecture 60 Acquisition
Lecture 61 Goals
Lecture 62 Marketplace
Lecture 63 Configure Matomo in detail in the administration area
Lecture 64 Privacy
Lecture 65 Websites
Lecture 66 Platform
Lecture 67 Diagnosis
Section 7: Advanced Features
Lecture 68 Zoom on the advanced features of Matomo
Lecture 69 Compare audiences using segments
Lecture 70 Segment video
Lecture 71 View your KPIs in one place thanks to dashboards
Lecture 72 Dashboard video
Lecture 73 Quantify visitor behaviour through events
Lecture 74 Events video
Lecture 75 Analyze performance through goals and funnels
Lecture 76 Goals video
Lecture 77 Refine your analysis with custom dimensions
Lecture 78 Custom dimensions video
Lecture 79 Analyze the impact of campaigns with URL tagging
Lecture 80 Matomo URL Builder video
Lecture 81 Detect performance gaps with custom alerts
Lecture 82 Custom alerts video
Lecture 83 Understand the sales performance of your site with e-commerce reports
Lecture 84 Ecommerce video
Lecture 85 Improve the time spent on the site with the HeartBeatTimer feature
Lecture 86 Heartbeat timer video
Lecture 87 Taking notes in Matomo with annotations
Lecture 88 Annotation video
Lecture 89 Analyze the performance of your content with content tracking
Lecture 90 Content tracking video
Lecture 91 Send your data to third parties while securing your instance with email reports
Lecture 92 Email report feature video
Lecture 93 Measure the number of people on your site with the user ID
Lecture 94 User id video
Section 8: Community plugins
Lecture 95 Community plugins video
Lecture 96 Introduction to community plugins
Lecture 97 Community plugins related to the tracking code
Lecture 98 Community plugins related to the general configuration
Lecture 99 Community plugins for data visualization
Lecture 100 Community plugins related to user preferences
Lecture 101 Community plugins for reporting
Lecture 102 Community plugins for widget creation
Lecture 103 Community plugins related to development
Lecture 104 Community plugins related to APIs
Lecture 105 Community plugins for diagnostics
Lecture 106 Community plugins related to the console
Section 9: Premium Features
Lecture 107 An introduction to premium features video
Lecture 108 An introduction to premium features
Lecture 109 Custom reports video
Lecture 110 Custom Reports
Lecture 111 White label video
Lecture 112 White Label
Lecture 113 Advertising conversion export video
Lecture 114 Advertising Conversion Export
Lecture 115 SEO Web Vitals video
Lecture 116 SEO Web Vitals
Lecture 117 Media Analytics video
Lecture 118 Media Analytics
Lecture 119 Heatmap & session recording video
Lecture 120 Heatmap & Session Recording
Lecture 121 Cohorts video
Lecture 122 Cohorts
Lecture 123 Login SAML video
Lecture 124 SAML
Lecture 125 Search Engine Keywords Performance video
Lecture 126 Search Engine Keywords Performance
Lecture 127 Funnels video
Lecture 128 Funnels
Lecture 129 Activity log video
Lecture 130 Activity Log
Lecture 131 A/B Testing video
Lecture 132 A/B Testing
Lecture 133 Roll-up video
Lecture 134 Roll-Up Reporting
Lecture 135 Form Analytics video
Lecture 136 Form Analytics
Lecture 137 Users flow video
Lecture 138 Users Flow
Lecture 139 Attribution video
Lecture 140 Multi Channel Conversion Attribution
Lecture 141 WooCommerce Analytics
Lecture 142 WooCommerce Analytics
Section 10: Creating Your Own Plugins for Matomo
Lecture 143 Plugin development video
Lecture 144 Introduction to plugin development in Matomo
Lecture 145 Setting up our development environment
Lecture 146 The specifications
Lecture 147 Example of specifications for creating a plugin for Matomo
Lecture 148 Concrete realization of a plugin
Lecture 149 Indexing a plugin to the marketplace
Lecture 150 Create a simple widget for Matomo
Lecture 151 Manage Matomo configuration with a plugin
Lecture 152 Creating a theme in Matomo
Section 11: APIs
Lecture 153 The Matomo APIs
Lecture 154 Tracking API
Lecture 155 Tracking API
Lecture 156 Reporting API
Lecture 157 Reporting API
Section 12: Business Intelligence
Lecture 158 Business intelligence video
Lecture 159 Exporting data from Matomo
Lecture 160 Exporting data from the Matomo API
Lecture 161 Exporting data from the Matomo database
Lecture 162 Integration with Business Intelligence Solutions
Lecture 163 Google Looker Studio
Lecture 164 Sending Data to Privacy-Respecting Platforms (e.g., Libre Office Calc)
Web developers who would like to understand how to send data to Matomo.,Marketing profiles who would like to understand how Matomo differ from any other web analytics platforms,System administrators who would like to understand how end users are using this application,Communication profiles who would like to master the user interface in order to take better decisions,Stakeholders who would like to know how Matomo can impact their business.


Homepage

https://www.udemy.com/course/matomo-analytics-full-course/