Mina Elias – PPC University Download

WHAT'S WAITING FOR YOU INSIDE:
CHAPTER #1:
INTRODUCTION TO AMAZON PPC
Learn how to use Amazon's pay-per-click (PPC) advertising platform to reach more customers and boost your sales.

• The Goal of PPC – 7 Mins
  
• PPC Overview – 6 Mins
  
• 0.5 – Campaign Manager Overview.mp4 – 21:00 Mins
  
• 1 – General Strategy.flv – 9 Mins
  

CHAPTER #2:
UNDERSTANDING CAMPAIGNS
Create and manage effective Amazon PPC campaigns that target the right customers and get results.

• General Strategy – 7 Mins
  
• How Buyer Psychology affects PPC – 12 Mins
  
• The Different Types of Ads on Amazon – 4 Mins
  
• Campaign Manager Overview – 15 Mins
  
• Creating a Campaign – 7 Mins
  
• Campaign Naming Convention – 5 Mins
  
• Campaign Bidding Strategies – 4 Mins
  
• Auto Campaigs – 6 Mins
  
• Manual Keyword Campaigns – 8 Mins
  
• Exact Campaigns – 7 Mins
  
• Broad Campaign – 7 Mins
  
• Phrase Campaigns- 5 Mins
  
• Product Targeting Campaign – 6 Mins
  
• Category Targeting Campaign – 6 Mins
  

CHAPTER #3:
TARGETING AND MATCH TYPES
Choose the right targeting options and match types to ensure your ads are seen by the people who are most likely to buy from you.

• Product Targeting Based on Auto – 11 Mins
  
• Product Targeting Based on Amazon Suggestions – 6 Mins
  
• Product Targeting Based on Who is Targeting Us – 4 Mins
  
• Product Targeting based on Adjacent Categories – 10 Mins
  
• Product Targeting Based on Competitors – 14 Mins
  
• Brand Campaigns – 5 Mins
  
• Brand Protection Campaigns – 13 Mins
  

CHAPTER #4:
RESEARCH AND PRODUCT RANKING
Understand how Amazon's product ranking algorithm works and use this knowledge to improve your product's visibility.

• Helium 10 Keyword Research – 10 Mins
  
• Why You Should Continuously Launch New Campaigns – 6 Mins
  
• PPC Launch Strategy – 8 Mins
  
• Using PPC to Upsell – 4 Mins
  
• Using PPC to Rank – 5 Mins
  
• Tracking Organic Ranking – 4 Mins
  
• Using PPC to Influence Organic Rank – 15 Mins
  

CHAPTER #5:
REPORTS AND OPTIMIZATION
Track your results and make adjustments to your campaigns to improve your return on investment (ROI).

• Search Term Report Explained – 8 Mins
  
• Adding Negatives from STR – 7 Mins
  
• Launching Profitable Search Terms from STR – 5 Mins
  
• Negative Keywords – 9 Mins
  
• How to Handle Bleeders – 6 Mins
  
• Optimizing Bids in Campaign Manager – 9 Mins
  
• Bulk Sheets Explained – 17 Mins
  
• Bulk Sheet Optimization Parameters – 7 Mins
  
• Bulk Sheets Optimization – 20 Mins
  
• Main Sales Drivers – 13 Mins
  
• Advertised Product Report – 17 Mins
  
• Placement Reports – 14 Mins
  
• Placement Optimization – 4 Mins
  
• Continuous Improvement – 6 Mins
  
• Refreshing Bids Everytime Listing is Optimized – 6 Mins
  
• Weekly Optimization Process – 8 Mins
  

CHAPTER #6:
ANALYTICS AND DATA INTERPRETATION
Use Amazon's data to gain insights into your customers and make better decisions about your marketing campaigns.

• Calculating Cost Per Conversion – 10 Mins
  
• Calculating ACOS and TACOS – 8 Mins
  
• Sessions and Unit Session Percent – 6 Mins
  
• Tracking Sessions and Unit Session Percentage – 6 Mins
  
• Building an Analytics Tracker – 20 Mins
  
• Different Scenarios in Analytics – 20 Mins
  

CHAPTER #7:
DEMAND SIDE PLATFORM (DSP)
Use a DSP to automate your Amazon PPC campaigns and get the most out of your advertising budget.

• What is Amazon DSP – 1 Min
  
• DSP Creatives – 2 Mins
  
• Creatives – La Pura – 14 Mins
  
• LaPura Attaching Creatives – 5 Mins
  
• Dynamic Creative Creation Pt.1 (Standard Desktop) – 10 Mins
  
• Dynamic Creative Creation Pt2 (AAp_O&O) – 6 Mins
  
• DSP Line items – 2 Mins
  
• Lapura – Line Item Creation – 15 Mins
  
• DSP Orders – 3 Mins
  
• LaPura Creating an Order – 6 Mins
  
• DSP Audiences – 3 Mins
  
• Audiences La Pura – 3 Mins
  
• Audience Creation – 6 Mins
  
• DSP Supply Sources – 2 Mins
  
• LaPura Create Advertiser – 4 Mins
  

Sales Page

https://archive.md/DvbhC