What you'll learn

Take the first step toward building a recognizable brand. Be guided in what makes your brand unique and how to bring that acoss consistently.
Captivate your audience with powerful storytelling on social media. Reflect on the story underlying your brand and further develop it to attract your audience.
Create content that resonates with your audience's emotions. Understand the importance of emotive content that connects your brand to its ideal audience.
Get a fast, focused approach to improve your social media skills in under 10 hours. Plus a cost-effective certificate in social media marketing for tourism.

Requirements

No social media experience necessary, although a basic understanding of social media is a plus.

Description

Take your tourism brand's online presence to new heights with a social media course from our award-winning agency. Filled with industry insights, actionable tips and real-world practice, you will graduate equipped with the skills needed to summit the peaks of social media excellence.Learn From Industry Experts Our courses are presented by our in-house experts, combining decades of award-winning agency expertise with cutting edge industry insights.From Course Work to Content Transform newfound knowledge to real-life content with detailed briefs, actionable tips and peer feedback forums, built into every module.Real-World Examples and Tutorials Learn by example from real-world social media content and follow along with guided video tutorials of specific content creation tools in action.REVIEW:"The Social Media Content Creation Course by Eco Africa Digital exceeded my expectations. Well-explained, precise, to the point with some practical work that can be challenging, but so worthwhile and essential if you want to reach new heights."-Tanja Ruest, Kyburg Boutique WinesThe Course Is For You If:You want to master the complete skillset needed to build a memorable brand identity.You're ready to learn strategic targeting techniques to reach the right audience online.You want a structured approach to planning and executing a winning content strategy.You're eager to craft compelling copy and visuals that boost engagement.You're committed to investing in a comprehensive learning journey with a valuable certificate upon completion.

Overview

Section 1: Introduction to Base Camp Academy | Master Social Media Content for Tourism
Lecture 1 Introduction to Base Camp Academy from our Founder & CEO
Section 2: Module 1: Build a Memorable Brand Identity - Part 1
Lecture 2 Introduction to Brand Identity
Lecture 3 Lesson 1: Articulate Your Brand Essence
Lecture 4 Lesson 2: Craft A Compelling Brand Story
Section 3: Module 2: Build A Memorable Brand Identity - Part 2
Lecture 5 Lesson 1: Develop Your Brand Voice
Lecture 6 Lesson 2: Design Your Visual Identity
Section 4: Module 3: Find Your Audience Online With Strategic Targeting
Lecture 7 Welcome to Module 3: Find Your Audience Online With Strategic Targeting
Lecture 8 Lesson 1: Identify Your Audience
Lecture 9 Lesson 2: Leverage Social Media Platforms
Lecture 10 Lesson 3: Build Detailed Customer Personas
Section 5: Module 4: Honing Your Content Planning and Strategy
Lecture 11 Welcome to Module 4: Hone Your Content Plan and Strategy, Step-By-Step
Lecture 12 Lesson 1: Set Clear Goals & Objectives
Lecture 13 Lesson 2: Develop A Strategic Content Calendar
Lecture 14 Lesson 3: Drive Engagement Through Strategy
Section 6: Module 5: Harness Storytelling Techniques for Social Media
Lecture 15 Welcome to Module 5: Harness The Power of Storytelling For Social Media
Lecture 16 Lesson 1: Elements of Compelling Narratives
Lecture 17 Lesson 2: 3 Effective Storytelling Techniques
Lecture 18 BONUS MATERIAL: Collaborating with AI to Craft Compelling Content
Section 7: Module 6: Craft Compelling Copy and Visuals
Lecture 19 Welcome to Module 6: Craft Compelling Copy and Visuals
Lecture 20 Lesson 1: Write Persuasive, On-Brand Copy
Lecture 21 Lesson 2: Select Compelling Visual Elements
Lecture 22 Lesson 3: Optimise Your Content For Social Search
Guest house owners who want to create their own compelling social media content.,Tourism and hospitality managers or employees who is tasked to create social media content inhouse.,Students who want to enter the tourism and hospitality industry and need a skill to stand out when applying..,Anyone who wants to learn about quality social media content creation in a fun, guided and engaging way.

Homepage:

https://www.udemy.com/course/master-social-media-content-creation-for-tourism/