What you'll learn

Define the marketing funnel & customer journey
Understand the difference between each funnels and stages of the customer journey
Understand key metrics
Learn about Customer Acquisition Cost

Requirements

No marketing experience needed

Description

Unlock the secrets of modern marketing with this comprehensive course designed for aspiring marketers and seasoned professionals alike. Whether you're looking to build a brand from scratch or refine your existing strategy, this course will provide actionable insights and proven frameworks to drive measurable results in today's competitive landscape. You'll gain hands-on experience with real-world case studies and marketing tools, ensuring you're prepared to navigate the complexities of modern marketing.

What you'll learn

:Marketing Fundamentals: Grasp the core principles of effective marketing in today's dynamic environment.Brand Building: Learn how to craft compelling brand stories that resonate with your target audience and differentiate your business.Digital Strategy: Master essential digital marketing tools and platforms, including SEO, SEM, content marketing, and social media marketing.Consumer Behavior: Understand the psychology of customers to tailor your marketing strategies for higher engagement, loyalty, and conversion.Performance Metrics: Learn to track, analyze, and measure the effectiveness of your campaigns using data-driven techniques and marketing analytics.Content Creation: Explore the importance of storytelling, copywriting, and creative content that drives brand awareness and customer loyalty.

Who this course is for

:Entrepreneurs and business owners looking to grow their brand presence and increase revenue.Marketing professionals seeking to enhance their digital marketing skills and leadership capabilities.Anyone interested in understanding the full spectrum of modern marketing tactics and strategies for business growth.Students or individuals transitioning into a marketing role and aiming to build a solid foundation.

Overview

Section 1: Introduction
Lecture 1 Introduction to Digital Marketing Funnel
Lecture 2 Understanding Key Metrics and Media Planning
Section 2: Google Ads Foundation
Lecture 3 Introduction to Google Ads
Lecture 4 Budget Planning and Ads
Lecture 5 Search Campaign Optimisation
Lecture 6 Audience & Other Campaign Types
Beginner marketer


Homepage:

https://www.udemy.com/course/introduction-to-marketing-funnel/