Tourism, Hospitality and Digital Transformation Strategic Management Aspects

Tourism, Hospitality and Digital Transformation : Strategic Management Aspects by Kayhan Tajeddini, Vanessa Ratten English | 2020 | ISBN: 036715000X | 251 Pages | PDF | 6.9 MB Innovation and technological advancements can be disruptive forces, especially for conventional business in the hospitality and tourism industries. This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. It examines a wide scope of topics, from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies. If you want to support my blog, then you can buy a premium account through any of my files (i.e. on the download page of my book). In this case, I get a percent of sale and can continue to delight you with new books! Buy Premium From My Links To Get Resumable Support,Max Speed & Support Me Download now LINK

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