Market Research - Introductory Course

What you'll learn
This course starts from the very basics of Market Research
It explains to you the various scientific methods in which you can carry the research
It provides you with the knowledge which you can apply outside to any data for any market
You will learn to critically analyze the market opportunities, consumer trends and patterns
Requirements
Analytical mind – One needs to have the ability to collect and analyze information, solve problems, and make decisions. Passion to learn – To go through any course for a good amount of time one needs to be driven with a passion to pursue it so their attention is undivided and they can enjoy the learning process without losing interest. A computer with an internet connection – so one can access the course from anywhere and anytime as suited to them.
Description
This training deals with key areas concerning the interpretation of various research methods used in market research. The training aims to guide learners about approaches that are followed in market research along with explaining their practical applicability.The purpose of the training is to provide understanding about the scope as well as a detailed procedure that is to be followed in market research. The training will build capabilities among the learners regarding the identification of the underlying problem, properly defining them and thereby developing research design thereof. The concepts that will be dealt with in the training involve collection methodologies of primary as well as secondary data, measurement techniques and characteristics, reliability and validity and so on.The course is not just useful for market analysts but will be helpful for anyone who wants to learn about market research, irrespective of the fact whether they have prior knowledge of the subject or not. You may want to go through the broad topics that will be covered in the course.The course will begin with basic training about various essential concepts associated with market research such as concept, history and types of markets along with methodologies, approaches and processes followed for market research.Market Research is an activity to gather information and collect data to cater in a better way to the customer's needs and requirements. It is an essential field that is used in many industries around the world.With the enormous amount of data that we deal today in the market as in industries, government organizations, social media platforms, etc., it would be a plus point if one can develop the skill to sift through it all to provide significant insights and accordingly improve one's market strategy to cater in a better and more fulfilling way to the targeted consumers.
Overview
Section 1: Introduction
Lecture 1 Course Introduction
Section 2: Market Research
Lecture 2 Biosphere
Lecture 3 Marketing Definition
Lecture 4 Marketing Concept
Lecture 5 History of Marketing Practice and Thought
Lecture 6 History of Marketing Practice
Lecture 7 History of Marketing Practice Continue
Lecture 8 The history of Marketing Thought
Lecture 9 The history of Marketing Thought Continue
Lecture 10 Definition
Lecture 11 Role and Importance
Lecture 12 History
Lecture 13 History Continue
Lecture 14 Attributes
Lecture 15 Service
Lecture 16 Application
Lecture 17 Types Part 1
Lecture 18 Types Part 2
Lecture 19 Types Part 3
Lecture 20 Types Part 4
Lecture 21 Types Part 5
Lecture 22 Types Part 6
Lecture 23 Types Part 7
Lecture 24 Data Sources and Approach
Lecture 25 Methodologies
Section 3: Process
Lecture 26 Intro to Process
Lecture 27 Information Need Enunciation
Lecture 28 Research Objective Definition
Lecture 29 Research Design
Lecture 30 Research Design Methodology
Lecture 31 Sampling and Fieldwork Plans
Lecture 32 Analysis Planning and Output Matrices
Lecture 33 Report Structure and Contents
Lecture 34 Addendum
Students: Any student who is willing to learn about Market Research and apply the skills gained can do this Market Research course provided that they meet the required and mentioned degrees as per the course. Professionals: For professionals who want to improve and work upon their market strategies or are willing to land jobs in Market Research fields. It will be helpful to someone new to this concept as well as someone who has a good understanding of the market and its aspects. Market Research Analysts: It is very helpful for Market Research Analysts to improve their understanding of the various market research methods and how to practically apply them. It provides them with various scientific methods to conduct market research and also introduces them to sophisticated statistical tools like Excel to analyze data. Anyone who wants to learn market research methodologies

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