FMCG For Management Consultants And Business Analysts

What you'll learn
Model consumer goods (FMCG) business in Excel
Analyze sales and marketing in FMCG
Increase profits by optimizing sales and marketing in consumer goods business
Analyze supply chain in FMCG
Improve supply chain in consumer goods business
Reduce costs and improve results in consumer goods business especially in FMCG
Requirements
Basic or intermediate Excel
Basic knowledge of economics or finance
Description
What is the aim of this course? Consulting projects especially when it comes to consumer goods business are very demanding. The two most complicated areas are sales and marketing and the supply chain. During consulting projects, I have seen business analysts and management consultants struggling with understanding the business fast enough to deliver value to the customer. This course will give you the knowledge and insight into real-life case studies that will make your life during a consulting project in a consumer goods business much easier. This course will help you drastically improve your knowledge and skills in analyzing and improving Fast Moving Consumer Goods businesses (FMCG). It is designed for people who want to become management consultants, business analysts or have to run and optimize FMCG businesses on daily basis. In the course you will learn 3 things: How to model FMCG business in Excel How to improve sales and marketing in order to increase margin and profit How to improve the supply chain in order to increase margin and profit This course is based on my 15 years of experience as a consultant in top consulting firms and as a Board Member responsible for strategy, performance improvement, and turn-arounds in the biggest firms from Retail, FMCG, SMG, B2B, and services sectors that I worked for. I have carried or supervised over 90 different performance improvement projects in different industries that generated in total 2 billion of additional EBITDA. On the basis of what you will find in this course, I have trained in person over 100 consultants, business analysts, and managers who now are Partners in PE and VC funds, Investment Directors and Business Analysts in PE and VC, Operational Directors, COO, CRO, CEO, Directors in Consulting Companies, Board Members, etc. On top of that my courses on Udemy were already taken by more than 124 000 students including people working in EY, Walmart, Booz Allen Hamilton, Adidas, Naspers, Alvarez & Marsal, PwC, Dell, Walgreens, Orange, and many others.I teach through case studies, so you will have a lot of lectures showing examples of analyses, tools that we use. To every lecture, you will find attached (in additional resources) the Excels as well as additional presentations, materials shown in the lectures so as a part of this course you will also get a library of ready-made analyses that can, with certain modification, be applied by you or your team in your work. Why have I decided to create this course? Consulting projects especially when it comes to consumer goods business are very demanding. The two most complicated areas are sales and marketing and supply chain. During consulting projects, I have seen business analysts and management consultants struggling with understanding the business fast enough to deliver value to the customer. The course will give you the knowledge and insight into real-life case studies that will make your life during a consulting project in a consumer goods business much easier. Thanks to this course, you will know what and how to do during a consulting project devoted to an FMCG company. I will show you also how to model FMCG business in Excel. To sum it up, I believe that if you want to build or to find improvements in FMCG business you should master techniques related to analyzing and optimizing sales and marketing as well as supply chain. That is why, I highly recommend this course not only to consultants or business analysts that have to advise their customers but also to owners, founders of businesses as well as directors. In what way will you benefit from this course? The course is a practical, step-by-step guide loaded with tones of analyses, tricks, hints that will significantly improve the speed with which you find and analyze FMCG business. There is little theory – mainly examples, a lot of tips from my own experience as well as other notable examples worth mentioning. Our intention is that thanks to the course you will learn: How to understand and improve sales and marketing in FMCG How to understand and improve the supply chain in FMCG How to model FMCG business in Excel You can also ask me any question either through the discussion field or by messaging me directly. How the course is organized? The course is divided into the following sections: Introduction. We begin with a little intro to the course. Modeling FMCG business in Excel. In the second section, I will show you how to model in Excel FMCG business. You will also get as a part of it Excel files to play with. I will use an example cosmetics business Sales and Marketing in FMCG. In this section, I will show you examples of analysis of sales and marketing in FMCG business. This will give you a good idea on what to concentrate during a consulting project FMCG - Examples of business analyses of the Supply Chain. In this section, I will show you examples of analysis of supply chain in FMCG business. This will give you a good idea on what to concentrate on during a consulting project I will be adding new sections and lectures in the coming months You will be able also to download many additional resources Excels with analyses shown in the course Presentation of slides shown in the course Links to additional presentations and movies Links to books worth reading
Overview
Section 1: Introduction
Lecture 1 What the course will be about
Lecture 2 A little bit about me
Lecture 3 How this course will be organized?
Lecture 4 What to do if a blurry image appears
Lecture 5 How to find additional resources
Section 2: Modeling FMCG Business Model in Excel
Lecture 6 Introduction to the FMCG Business Model
Lecture 7 Things that matter in FMCG Business Model
Lecture 8 Introduction to modeling FMCG in Excel
Lecture 9 Drivers for FMCG business model
Lecture 10 FMCG business model in Excel - Basic assumptions and Sales
Lecture 11 FMCG business model in Excel - Fixed and Variable Production Costs
Lecture 12 FMCG business model in Excel - Gross Margin
Lecture 13 FMCG business model in Excel - Cost of sales and marketing and Net Margin
Lecture 14 FMCG business model in Excel - Net Margin
Lecture 15 FMCG business model in Excel - Head Office costs
Lecture 16 FMCG business model in Excel - P&L
Section 3: Sales and Marketing in FMCG
Lecture 17 Introduction to sales and marketing in FMCG
Lecture 18 Overview of Sales in FMCG
Lecture 19 Overview of Marketing in FMCG
Lecture 20 Main challenges in sales and marketing in FMCG
Lecture 21 Introduction to cases for FMCG
Lecture 22 Sales channel analysis - case in FMCG
Lecture 23 How to expand the brand – Introduction
Lecture 24 How to expand the brand – Solution – Part 1
Lecture 25 How to expand the brand – Solution – Part 2
Lecture 26 Sales force efficiency analysis – Introduction
Lecture 27 Sales force efficiency analysis – Solution – Unit Cost
Lecture 28 Sales force efficiency analysis – Solution – ABC analysis of Current Solution
Lecture 29 Sales force efficiency analysis – Solution – more on Current Solution
Lecture 30 Sales force efficiency analysis – Solution – Margin Maximazation
Lecture 31 Sales force efficiency analysis – Solution – Specialization
Lecture 32 Sales force efficiency analysis – Solution – Summary
Lecture 33 Sales force efficiency analysis – Practical Tips
Lecture 34 How to find the white spaces untouched by your brand – Introduction
Lecture 35 How to find the white spaces untouched by your brand – Solution – Per capita
Lecture 36 How to find the white spaces untouched by your brand – Solution – Local shares
Lecture 37 How to find the white spaces untouched by your brand – Solution – Presentation
Lecture 38 How to analyze the motivation system of sales force – Introduction
Lecture 39 How to analyze the motivation system of sales force – Solution
Lecture 40 Juice producer – motivation system of sales force – Introduction
Lecture 41 Juice producer – motivation system of sales force – Solution - Area Manager
Lecture 42 Juice producer – motivation system of sales force – Solution - Sales Rep
Section 4: Examples of business analyses of Supply Chain in FMCG
Lecture 43 Introduction to FMCG Supply Chain
Lecture 44 Overview of Supply Chain in FMCG
Lecture 45 Main challenges in Supply Chain in FMCG
Lecture 46 Introduction to cases for FMCG
Lecture 47 Chicken Producer - Top-down approach - Introduction
Lecture 48 Chicken Producer - Top-down approach - Tips how to do it
Lecture 49 Chicken Producer - Top-down approach - Solution
Lecture 50 Chicken Producer - Fuel usage - Introduction
Lecture 51 Chicken Producer - Fuel usage - Tips how to do it
Lecture 52 Chicken Producer - Fuel usage - Solution
Lecture 53 Chicken Producer - Overtime analysis - Introduction
Lecture 54 Chicken Producer - Overtime analysis - Tips how to do it
Lecture 55 Chicken Producer - Overtime analysis - Solution
Lecture 56 Juice Producer - Simulation - Introduction
Lecture 57 Juice Producer - Simulation - Tips how to do it
Lecture 58 Juice Producer - Simulation - Solution
Lecture 59 Optimal production batch analysis - FMCG
Lecture 60 2-stage production planning
Lecture 61 More on Supply Chain
Section 5: Conclusions
Lecture 62 Bonus Lecture
Management Consultants,Business Analysts,Directors,Startups founders,Controllers

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