What you'll learn

Develop a solid understanding of marketing and sales concepts and terminology
Build business vocabulary related to marketing and sales
Improve communication skills for effective marketing and sales discussions
Develop confidence in speaking and writing about marketing and sales topics
An understanding of the language used in marketing and sales

Requirements

Basic understanding of English
More importantly, an interest and keenness to learn

Description

This Business English: Marketing and Sales course is designed for professionals who work in marketing, sales, or advertising and want to improve their English communication skills. This course covers the relationship between Marketing & Sales, the Product to Sales lifecycle, and key terms, focusing on understanding and effectively communicating your product or service. The course also delves into various sales techniques such as prospecting, pitching, negotiating, and sales presentations, emphasizing the use of market research, branding, and direct marketing terminology.You will learn words and phrases related to market research, branding, direct marketing, advertising costs and more. The course is taught by experienced professionals.By completing this course, you will become part of a global community of business professionals who are developing their English communication skills. This course is suitable for anyone who wants to learn more about sales and marketing in English, whether they are looking for a new career or want to improve their current job. Join this course to improve your communication skills and take your career to the next level.Please make full use of Udemy's Q&A functionality and ask your questions. I will answer your question, even creating new content if required.There is also a Facebook group for support in a more 'sheltered' environment if you prefer.Please enroll in this course on Business English: Marketing and Sales today.

Overview

Section 1: Introduction
Lecture 1 Introduction
Section 2: Introduction to Marketing and Sales
Lecture 2 Introduction
Lecture 3

Overview

of Marketing and Sales Terminology
Lecture 4 Identifying Marketing and Sales Roles and Responsibilities
Lecture 5 Understanding the Marketing and Sales Process
Lecture 6 Assignment
Section 3: Advertising and Promotion
Lecture 7 Introduction
Lecture 8 Definition of Advertising Strategies
Lecture 9 Understanding the Target Audience
Lecture 10 Effective Approaches for Different Audiences
Lecture 11 Persuasive Advertising Techniques
Lecture 12 Developing Persuasive Advertising Techniques
Lecture 13 Analysing Advertisements
Lecture 14 Using Digital Marketing Channels
Lecture 15 Public Relations and Corporate Communications
Lecture 16 Corporate Social Responsibility
Lecture 17 Assignment
Section 4: Market Research and Analysis
Lecture 18 Introduction
Lecture 19 Conducting Market Research and Analysis
Lecture 20 Designing Surveys and Questionnaires
Lecture 21 Exploring Target Markets and Customer Segmentation
Lecture 22 Analysing Competitor Strategies
Lecture 23 SWOT Analysis
Lecture 24 Assignment
Section 5: Product Development and Brand Management
Lecture 25 Introduction
Lecture 26 Describing Products and Services Effectively
Lecture 27 A/B Testing
Lecture 28 Product Lifecycle and Development Stages
Lecture 29 Developing a Brand Identity
Lecture 30 Creating a Product Roadmap
Lecture 31 Product Pricing
Lecture 32 Product Positioning
Lecture 33 Creating Impactful Marketing Campaigns
Lecture 34 Launching New Products and Services
Lecture 35 Assignment
Section 6: Sales Techniques and Customer Relationship Management
Lecture 36 Introduction
Lecture 37 Sales Vocabulary and Phrases
Lecture 38 Building Strong Customer Relationships
Lecture 39 Negotiation Skills in Sales
Lecture 40 Overcoming Objections and Obstacles
Lecture 41 Closing Deals and Contracts
Lecture 42 Upselling and Cross-Selling
Lecture 43 Follow-up and Relationship Maintenance
Section 7: Negotiating
Lecture 44 Introduction
Lecture 45 Negotiation Types
Lecture 46 Effective Communication
Lecture 47 Negotiation Idioms and Expressions
Section 8: Cross-Cultural Communication
Lecture 48 Introduction
Lecture 49 Understanding Cultural Differences in Marketing and Sales
Lecture 50 The Role of Language in Cross-Cultural Communication
Lecture 51 Nonverbal Communication Across Cultures
Lecture 52 Avoiding Misunderstandings and Stereotypes
Lecture 53 Building Trust and Rapport with Customers from Different Cultures
Lecture 54 Adapting Communication Styles for International Markets
Lecture 55 Navigating Cross-Cultural Business Etiquette
Lecture 56 Technology and Cross-Cultural Communication
Lecture 57 Cross-Cultural Conflict Resolution
Lecture 58 Case Studies in Cross-Cultural Marketing
Lecture 59 Bad Case Studies in Cross-Cultural Marketing
Lecture 60 Assignment
Section 9: Social Media Marketing
Lecture 61 Introduction
Lecture 62 Introduction to Social Media Marketing
Lecture 63 Understanding Social Media Platforms
Lecture 64 Crafting a Social Media Strategy
Lecture 65 Creating Engaging Content
Lecture 66 Paid Advertising on Social Media
Lecture 67 Leveraging Analytics and Metrics
Lecture 68 Social Media Trends and Innovations
Lecture 69 Managing Social Media Challenges
Lecture 70 Case Studies and Best Practices
Lecture 71 Assignment
Professional adults who need English for work in a business environment.,Anyone who wants to learn about sales and marketing.

Homepage:

https://www.udemy.com/course/business-english-marketing-and-sales-ds/